In a recent memo, Xbox CEO Asha Sharma emphasized a renewed focus on growth and profitability for the gaming division following a challenging financial year. Despite a staggering $1.7 billion drop in revenue and a 29% decline in hardware sales, she outlined four key priorities aimed at returning to growth by mid-2027. Microsoft CEO Satya Nadella has also stressed the importance of profitability for Xbox and has urged the team to capitalize on exclusive content and leverage its valued IPs. As part of the ambitious plan, Xbox aims to outpace competitors in margins by 2030, despite current concerns over declining revenue amidst increased competition and a shifting gaming landscape.