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News in English (USA) / 19.10.2024 / 05:00

Major Rebranding as Bally Sports Transitions to FanDuel Sports Network

Bally Sports is undergoing a significant transformation as it rebrands to FanDuel Sports Network, with the new identity set to be revealed soon across its 16 regional sports networks. This transition includes the retention of broadcasting rights for the Miami Marlins and affect teams from MLB, NBA, and NHL. The rebranding effort comes as part of a broader commercial partnership with FanDuel, which has now secured naming rights for the networks. The Oklahoma City Thunder and the Detroit Red Wings are among the teams that will have their broadcasts presented under the new FanDuel label starting in the upcoming seasons. Despite some pushback from Major League Baseball regarding the naming rights process, the changes are moving forward, marking a new era for regional sports broadcasting.
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