The U.S. Surgeon General has recently highlighted the significant link between alcohol consumption and cancer, urging for cancer warnings on alcoholic beverages. According to a new report, even minimal alcohol intake—such as just one drink a day—can elevate cancer risk. This announcement has spurred discussions across various sectors, including health experts who support the awareness campaign, and the alcohol industry, which is facing declines in stock prices. As the Surgeon General calls for a cultural shift regarding alcohol consumption, various reactions are emerging, from outright concern about public health to resistance against limiting access to alcoholic beverages.