In a significant move affecting gamers worldwide, Microsoft has announced another price hike for its Xbox console lineup, citing soaring costs of memory and storage components. Starting August 1, prices for the Xbox Series X and S will increase by up to $150, marking the third such adjustment in just over a year. This latest increase comes on the heels of a dramatic surge in component prices, with memory costs reportedly rising more than 2.5 times. Gamers are urged to purchase now to avoid the upcoming hike, as consoles that previously offered more accessible price points are now seeing substantial increases, with the Series X priced as high as $800. This news aligns with industry trends as other tech giants like Apple also raise prices due to similar supply chain challenges.