Cracker Barrel CEO Steps Down Amid Rebrand Controversy
Julie Masino, the CEO of Cracker Barrel, has announced her resignation following significant backlash over a controversial logo redesign that was criticized as ‘woke’ and faced ire from loyal customers and political figures, including Trump supporters. The decision comes nearly a year after the rebranding chaos, which left the company in turmoil. In the wake of her exit, Cracker Barrel has appointed David Deno as the new CEO, as the company aims to stabilize its brand after the tumultuous period.
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