Meta has unveiled its new line of AI-powered smart glasses, designed to be more accessible to a wider audience with a starting price of $299. Partnering with EssilorLuxottica, the glasses feature a range of styles and ditch the previous Ray-Ban branding, which allows for a lower price point. Notable offerings include a collaboration model featuring Kylie Jenner, aimed at attracting consumer interest. This strategic launch comes as Meta continues to push wearable technology, expanding its offerings in the smart eyewear category while competing with major brands in the space.