Apple continues to struggle in the competitive AI landscape, facing setbacks that threaten its future in the industry. Although the company’s AI chief, John Giannandrea, remains in position despite delays, veteran investors note that Apple is not at the forefront of AI innovation. With upcoming announcements at WWDC expected to be cautious and low-key, discussions about significant improvements to Siri and other AI features are deemed unlikely. Reports suggest that the company’s traditional decision-making structures and strong commitment to privacy have hindered its ability to catch up with rivals like Microsoft and Amazon. Analysts expect Apple to rethink its AI strategy, potentially adopting new features seen in competing products.