The Federal Trade Commission (FTC) has initiated a lawsuit against Uber, alleging the company engaged in deceptive billing and cancellation practices related to its Uber One subscription service. The complaint states that Uber not only made it excessively difficult for users to cancel their subscriptions, requiring what was described as a 32-step process, but also signed up users without their consent. These actions led to accusations that the company misled customers regarding charges and subscription terms. The lawsuit comes amid concerns over the transparency of subscription services in the tech industry, and follows similar regulatory scrutiny faced by other companies. As a result of these allegations, shares of Uber have reportedly declined.