Former President Donald Trump has officially unveiled his latest business endeavor, a cryptocurrency platform named World Liberty Financial. This venture has generated buzz not only for its potential but also due to the controversies surrounding it. The Trump family has confirmed details about the project, including plans for a token, which will reportedly be marketed primarily to accredited investors and non-US persons. Despite the excitement around the crypto boom, critics have raised concerns regarding the risks involved, including potential conflicts of interest and the project's association with individuals described as 'dirtbags of the internet'. Following the announcement, Trump's involvement in the cryptocurrency space has sparked discussions about his strategy to woo the 'crypto bro' demographic ahead of the upcoming elections. However, many questions remain unanswered as Trump has offered limited details during public appearances. With the launch anticipated for Monday, observers are keen to see whether this move will bolster his support or present further complications.