Target has come under fire for its decision to roll back diversity, equity, and inclusion (DEI) initiatives, a move seen as a response to increasing pressure from political figures, including Trump. In light of this reversal, several Black-owned brands are urging consumers not to boycott the retail giant. The implications of this decision are significant, as it raises questions about Target’s philanthropic commitments and its relationships with organizations like Twin Cities Pride, which has cut ties with the company in protest. Amidst these changes, other companies defend their DEI policies, highlighting a broader debate over diversity practices in corporate America. As Target ends its DEI programs, some experts ponder the future of DEI and its implications for businesses and employees.