As the average new car price surpasses $50,000, many Americans are feeling the pinch, with affordability becoming a significant concern. Car sales are experiencing a slump as high prices discourage average consumers from buying new vehicles. In response, automakers are shifting focus toward entry-level models, as buyers increasingly opt for more affordable trim levels. Reports indicate that desperation for savings is leading American consumers to abandon premium options in favor of base models. Despite these changes, analysts suggest that new vehicle prices will likely remain high, creating ongoing challenges for those trying to enter the market. The economic landscape around the auto industry remains uncertain, raising questions about the sustainability of current pricing trends and consumer behavior.