Starbucks to Cut 30% of Menu as Part of Major Overhaul
Starbucks announced plans to cut approximately 30% of its menu offerings as CEO Brian Niccol aims to simplify operations and restore confidence in the brand. The coffee chain is facing declining sales and foot traffic, prompting the need for a significant menu overhaul. Many popular drinks may soon disappear, leaving fans concerned about their favorite items. In addition to the menu cuts, Starbucks plans to implement technology improvements to streamline mobile ordering and enhance customer satisfaction. The changes come as part of a broader strategy to reposition Starbucks and address operational challenges.
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