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News in English (USA) / 19.02.2026 / 13:00

eBay Acquires Depop from Etsy for $1.2 Billion

In a move aimed at attracting younger shoppers, eBay has announced the acquisition of Depop, a popular secondhand fashion marketplace favored by Gen Z, from Etsy for $1.2 billion in cash. The acquisition comes as Etsy refocuses on its core business, leading to a 14% surge in its stock value following the announcement. This strategic purchase by eBay aims to enhance its fashion presence and expand its appeal to a younger consumer demographic.
Etsy, BBC, The New York Times, CNBC, SFGATE, The Guardian, Yahoo Finance, Bloomberg.com, "Barrons", TipRanks