Rivian has officially begun deliveries of its much-anticipated R2 electric SUV, marking a significant move for the automaker as it seeks to establish itself as a household name akin to Tesla. Reviewers have praised the 2027 Rivian R2 for its combination of off-road capability, highway comfort, and user-friendly features, with comments highlighting it as the best new car some have driven in years. The launch comes with a push to attract a broader customer base, targeting potential buyers of brands like Toyota and Subaru. Despite excitement surrounding the R2, Rivian shares faced a dip due to criticisms over high leasing prices and missing features at launch. Nevertheless, the R2 is being heralded as a game-changer in the EV market, appealing to those looking to upgrade from other models like the Tesla Model Y.