Apple TV+ has raised its subscription price by 30%, bringing the monthly cost to $12.99 in the U.S. This marks the third price hike in three years, leading to rising frustration among subscribers. The increase comes as part of broader trends in streaming service pricing, with some customers considering cancellation due to the sudden hike. Additionally, users in Canada will see an increase of $2 per month. This decision has sparked discussions on the sustainability of streaming costs amidst ongoing inflationary pressures.