In a significant shift for its hybrid lineup, Toyota has decided to rebrand its plug-in hybrids by dropping the 'Prime' designation from the 2025 RAV4 and Prius models. The new naming convention now includes 'Plug-in Hybrid' or PHEV, reflecting a streamlined approach to their electrified vehicle offerings. The 2025 Toyota RAV4 Plug-in Hybrid and the Prius Plug-In Hybrid have debuted with updated features, enhancements, and improved electric ranges. The starting price for the 2025 RAV4 PHEV is set at $45,260, marking a new era in Toyota's plug-in hybrid strategy.