In response to new tariffs affecting the auto industry, major automakers such as Ford and Stellantis are rolling out significant discounts for consumers. Ford has announced that it will extend employee pricing to all U.S. buyers for a limited time, aiming to alleviate the uncertainty and concerns surrounding rising vehicle costs. Stellantis has joined this initiative by offering similar employee discounts accessible to the public. This strategic move reflects an urgent reaction to market changes, as both companies seek to stimulate sales during a challenging period for the automotive sector. Meanwhile, other manufacturers are contemplating increased production in the U.S. as they navigate the impact of these tariffs on their operations.