Procter & Gamble has announced a series of price hikes in the U.S. as the company grapples with $1 billion in tariff-related costs. Despite these challenges, P&G has reported better-than-expected earnings, indicating resilience in a volatile market. The firm is experiencing cautious consumer behavior, with shoppers delaying purchases, which is impacting overall sales growth. As part of a strategic transformation, P&G has also undergone a leadership change, naming a new CEO. Investors remain optimistic, as reflected by rising stock prices despite warnings that tariffs may affect future earnings.