Amidst a significant increase in spending on artificial intelligence, major tech companies such as Microsoft, Meta, and Alphabet are under scrutiny from investors and analysts alike. With nearly $100 billion spent in recent months on AI initiatives, discussions are intensifying over whether this expenditure is sustainable or a bubble waiting to burst. While some executives remain optimistic about the potential of AI to transform their businesses, the pressure is mounting for these giants to justify their investments. Earnings reports are revealing mixed results, with concerns about profitability and the practical impact of this massive spending spree contributing to stock volatility. As Big Tech enters a critical phase with upcoming earnings tests, the fate of these investments, and the overall market sentiment, remains uncertain.