Adobe has unveiled a series of AI agents designed to transform digital marketing strategies and enhance customer experiences. Partnering with Microsoft, they introduced new functionalities within Microsoft 365 Copilot to empower marketers with innovative AI tools. Additionally, Adobe has expanded its Adobe Experience Cloud, integrating generative AI capabilities to help businesses create personalized content at scale. The new AI agents can automate online marketing tasks and assist brands like Coca-Cola in improving their marketing efforts. During the Adobe Summit, the company disclosed several purpose-built AI agents, including the Agent Orchestrator, aimed at streamlining customer experience workflows. With collaborations, such as the partnership with AWS and Publicis Groupe, Adobe is positioning itself at the forefront of AI-driven marketing solutions.