Ford has announced price increases on several models produced in Mexico, citing the impact of tariffs. The company has acknowledged that the rising costs associated with tariffs do not fully cover the expense of production. As a result, vehicles like the Ford Maverick and Mustang Mach-E have seen significant price hikes, making them less affordable for consumers. CEO Jim Farley has expressed that these tariff conditions are expected to persist for years, emphasizing the need for comprehensive trade policy reforms. While Ford continues to offer employee pricing incentives, the long-term implications of tariffs raise concerns about pricing strategies and market competitiveness.