Target has announced the discontinuation of its longstanding price-matching policy, which allowed customers to match prices from competitors like Walmart and Amazon. This change, affecting a popular customer perk that has been in place for over a decade, is set to take effect soon. The decision comes as Target navigates various business challenges and rising costs, prompting a shift in its pricing strategies. Customers will no longer be able to rely on this benefit for discounts against these major retailers, marking a significant policy change that may impact shopper loyalty.