In a significant move towards healthier food production, major U.S. ice cream manufacturers have pledged to eliminate artificial dyes from their products by 2028. This commitment aligns with a broader initiative led by prominent figures, including RFK Jr., aiming to promote transparency and health in food products. Despite the support, some brands, including the makers of M&M’s and Skittles, have resisted calls to remove synthetic colors from their offerings. The dairy industry has also joined the effort, with plans to phase out these artificial colors by 2027, responding to increasing consumer demand for cleaner ingredients. As the landscape shifts, the impact on flavor and consumer preferences remains a topic of interest.