Snap Inc. has officially unveiled its new augmented reality glasses, dubbed Specs, priced at $2,195, positioning them as the next evolution of computing beyond smartphones. CEO Evan Spiegel emphasized the company’s commitment to this long-term vision, despite market skepticism and pressure from investors. The Specs AR glasses are now available for preorder, with shipments expected in the fall. In a bid to differentiate from competitors like Meta, Snap is promoting the glasses as a means to enhance real-world interactions rather than replace them. The launch event featured a star-studded campaign with notable personalities. However, the premium price point has raised concerns among financial analysts regarding its market appeal amid fierce competition.