Kraft Heinz is reportedly planning to break up its business, with speculation mounting that the company may divest its grocery segment in a move potentially worth up to $20 billion. This follows sluggish sales and changing consumer preferences, prompting discussions about separating its well-known brands, including splitting its ketchup from other processed food items. Analysts suggest that this restructuring could unlock shareholder value after a decade-long merger that has not met expectations. Amidst these developments, stocks for Kraft Heinz have seen a rise as investors respond to the possibility of a significant corporate shakeup.