Amazon is grappling with increasing pressures from tariffs imposed during trade conflicts, particularly affecting its pricing strategies and seller participation in key sales events like Prime Day. Many sellers are raising prices on popular products, citing unsustainable profit margins due to tariff impacts, while others are opting to withdraw from Prime Day amidst concerns over the potential losses. To offset these challenges, Amazon is attempting to negotiate price cuts from suppliers to maintain its competitive edge. As tariff uncertainty looms, analysts suggest that while Amazon faces significant headwinds, its resilience in navigating these issues could protect its market position.