In an effort to regain market share amidst rising competition and the expiration of US electric vehicle tax credits, Tesla has launched new, lower-cost versions of its popular Model Y and Model 3. The Model Y Standard will start at $39,990, marking a significant attempt to appeal to budget-conscious consumers. Despite these efforts, some investors are expressing disappointment, citing perceived inadequacies in the affordability and features of the new models. The standard-range Model Y and Model 3 are stripped of certain features, which has led to a mixed reception from the market. As Tesla aims to revitalize its sales, stock fluctuations reflect investor sentiment surrounding the price adjustments and product announcements.