Sana Yousaf, a 17-year-old TikTok star, was fatally shot in her home in Islamabad, sparking outrage and raising alarms over issues of honour-based violence in Pakistan. Reports indicate that she was targeted after rejecting repeated romantic advances from a man, leading to accusations of honour killing. The incident, described as a ‘cold-blooded murder’, has drawn national attention, highlighting the disturbing societal norms and violence against women in the region. An acquaintance has been arrested in connection with her death, which occurred shortly after she filmed her final birthday video. The murder of Yousaf marks a worrying trend, as it is the second killing of a social media influencer in just a week in Pakistan.