In a significant move to address customer concerns and the impact of shrinkflation, PepsiCo announced it will be restoring larger bag sizes for popular chip brands such as Tostitos and Ruffles. Following consumer backlash against reduced bag sizes, the company aims to enhance affordability and restore trust with shoppers. As part of this effort, Doritos will also introduce ‘bonus’ packs. This comes as a relief for many consumers who have faced years of rising snack prices.