As March Madness approaches, experts are raising alarms about the surge in sports betting and its potential risks, particularly concerning gambling addiction. With Americans expected to wager over $3 billion on the tournament, discussions surrounding responsible gaming and the growing accessibility of online sports betting are more pertinent than ever. March has been designated as Problem Gambling Awareness Month, prompting initiatives aimed at promoting healthy gambling habits and resources for those at risk. Experts emphasize the need for awareness, advocating for mindful gambling practices to help mitigate the adverse effects of this burgeoning trend. Despite the entertainment value of sports betting, the rise in addiction cases, especially among college students, underscores the importance of vigilance and support systems amid this season of betting.