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News in English (USA) / 20.09.2024 / 09:00

Apple iPhone 16 Launch Faces Weak Demand and Mixed Reviews

Apple's latest iPhone 16 has officially hit the stores, but its debut has been marred by concerns over weak demand and missing anticipated AI features. Reports from T-Mobile's CEO indicate that while sales may be better than last year's iPhone 15, overall enthusiasm for the iPhone 16 seems to be lacking. The new models are already being offered at discounts, even for employees, suggesting that pre-order demand is not as robust as expected. Analysts have expressed skepticism about the supercycle effect seen in previous launches, and Apple’s stock has suffered a significant decline, with a loss exceeding $116 billion as market sentiment soured over the new device's performance. Additionally, some suppliers are experiencing order reductions due to underwhelming sales. As the tech giant grapples with overhanging issues, including competition and consumer spending shifts, the future of the iPhone 16 remains uncertain.