Nike is preparing to raise prices on a wide range of products amid uncertainties surrounding tariffs. The company will resume direct sales on Amazon for the first time since 2019, marking a strategic shift after a six-year absence. Reports indicate that the price increases, influenced by rising tariff pressures, could hit various segments, including sneakers and athletic wear, as early as next week. As Nike returns to Amazon, it aims to enhance its marketplace presence and expand its digital accounts, while also responding to market fluctuations. This decision comes at a time when many retailers are feeling the impact of rising costs due to tariffs.