Dallas Cowboys wide receiver George Pickens will play the upcoming season under a franchise tag valued at $27.3 million, as the deadline for negotiating a long-term contract has passed without an agreement. Despite ongoing discussions and speculation surrounding his future, the Cowboys were unable to reach a deal with Pickens before the cutoff for franchise-tagged players. This leaves him as the only player in the NFL set to play on such terms this season, raising questions about his long-term prospects with the team. Former NFL executives and analysts suggest that this season could be pivotal for Pickens, with some predicting that this might be his last with the Cowboys. The situation has drawn attention to potential trade scenarios, although no immediate action seems forthcoming.