As the Juneteenth holiday approaches, event organizers express determination to celebrate despite facing new political challenges and a significant drop in corporate sponsorships. The current climate, marked by attacks on Diversity, Equity, and Inclusion (DEI) initiatives, has led to some communities scaling back festivities or canceling events altogether. In contrast, many organizers emphasize resilience and the continued importance of Juneteenth as a symbol of Black joy and historical significance. Analysts discuss the implications of shifting corporate support and the enduring status of Juneteenth as a federal holiday, despite speculation about its future under political pressures. This year’s celebrations not only highlight the obstacles but also reinforce the sense of community and commitment to remembering the past.