As China undertakes significant efforts to revamp regions like Xinjiang, tourism is witnessing a remarkable surge. The BBC reports an increase in visitor coverage, reflecting the heightened interest in Xinjiang as a travel destination. Simultaneously, the lesser-known Altay Prefecture is captivating Chinese tourists, largely thanks to a popular drama series that highlights its hidden beauty. This transformation is part of a broader trend in China, where tourism not only promotes cultural discovery but also contributes to the emerging companionship economy, fostering connections among visitors. Overall, both Xinjiang and Altay are becoming prominent spots for travelers seeking unique cultural experiences.