Kroger has announced its first quarter results, showing a significant surge in its stock as the supermarket chain attracts price-sensitive consumers. The company reported sales growth that exceeded expectations, bolstered by Americans opting for cheaper grocery options amid economic uncertainty. Despite a cautious macroeconomic environment, Kroger raised its full-year sales target, signaling confidence in steady demand for groceries. With earnings surpassing estimates, Kroger has positioned itself as a strong performer in the S&P 500, reflecting shifting consumer behaviors as shoppers increasingly cook at home and seek lower prices.