Super Bowl LIX has set a new record with an astonishing 127.7 million viewers, marking it as the most-watched game in history. Despite a one-sided match where the Eagles dominated the Chiefs, the event captured an unprecedented audience across all platforms, including significant contributions from free streaming services. Advertisers also took note of the massive reach, with Fox and Tubi generating $800 million in ad sales. The halftime show featuring Kendrick Lamar drew considerable attention as well, contributing to the overall record-breaking viewership. This year continues a trend of increasing ratings, as the Super Bowl has now set viewership records for two consecutive years.