Cracker Barrel has announced it will revert to its old logo following a significant backlash against a recent rebranding effort. The decision comes after intense scrutiny and criticisms from various political figures, including Trump, and a financial downturn resulting in the company losing almost $100 million in value. Despite intentions to modernize and attract a younger clientele, the new logo was met with disapproval from loyal customers, prompting Cracker Barrel to admit they could have handled the rollout better. The reversal has led to a rise in stock prices, but the company faces ongoing challenges as it navigates public sentiment and aims for a successful rebrand without alienating its core customers.