In recent statements, Apple CEO Tim Cook has indicated that the company will inevitably raise prices across its product line, citing rising costs of memory chips as a primary factor. The shortage of RAM and the overall increase in chip prices, exacerbated by the demand from AI companies, have made price hikes ‘unavoidable’, according to Cook. Consumers can expect higher prices for the iPhone, Mac, and iPad as Apple seeks to offset these increased costs. Analysts predict that the iPhone 18 Pro could see prices soar to $1,399, reflecting the impact of these supply chain challenges. Apple’s stock has shown slight gains on the news, as investors respond to the anticipated adjustments in pricing.