The European Union is preparing to unveil significant retaliatory tariffs targeting up to €100 billion of US products, including Boeing jets and American-made cars, if ongoing trade talks fail. EU officials are set to announce these measures as part of a broader strategy to respond to potential US tariffs while emphasizing that the EU will not be pressured into an unfavorable trade deal. Trade Commissioner has noted progress towards a €50 billion trade deal, but the specter of a tariff war looms large, with possible price hikes affecting various sectors including pharmaceuticals and automobiles. The EU remains firm in its negotiations, and officials are actively engaging in discussions with US counterparts, aiming to find a resolution before resorting to aggressive countermeasures.