The trade war initiated by Trump continues to create significant uncertainty and concern among businesses worldwide. Major corporations, including Procter & Gamble and Unilever, have warned that rising tariffs will lead to increased prices for everyday items, impacting consumer wallets. Analysts are slashing earnings estimates as corporate America grapples with the fallout from tariffs, prompting many companies to abandon financial forecasts altogether. Businesses like Chipotle, Delta, and even tech giants are adjusting their strategies in response to the changing trade landscape. The sentiment among CEOs reflects a level of gloom unprecedented since the financial crisis, with many expressing fears about the overall direction of the U.S. economy. As the trade turmoil unfolds, corporate giants are looking for ways to mitigate challenges, while consumers brace for potential price hikes across a spectrum of products.