In a celebration of its 30th anniversary, Pokémon launched a special Super Bowl commercial featuring celebrities like Lady Gaga, Trevor Noah, and Jisoo from Blackpink. The ad, which asks viewers about their favorite Pokémon, also showcases a surprise performance by Lady Gaga, who sings the beloved Jigglypuff song. Accompanying the commercial, Pokémon has initiated a year-long campaign titled ‘What’s Your Favorite?’ The festivities include new merchandise, in-person events, and ongoing updates for Pokémon GO. Maitreyi Ramakrishnan expressed her excitement over keeping the commercial a secret, while motor racing star Charles Leclerc saw his appearance go viral due to an Arcanine reveal. Fans are eagerly discussing the new features announced during the Super Bowl, though some expressed disappointment over the lack of hints regarding future games. The Pokémon Company promises a year filled with exciting events and releases to honor its iconic legacy.