In a controversial move, Trump has stated that imposing a 200% tariff on European alcohol, including wine and spirits, would be beneficial for American businesses. This has sparked a flurry of reactions, with critics warning that such tariffs could devastate the US spirits industry and increase prices for consumers. Several trade groups have expressed concerns, highlighting that these tariffs could severely impact the wine and hospitality sectors, while some U.S. producers anticipate a potential flood of American whiskey into the European market. As tensions rise, EU officials have vowed to respond, further complicating an already intricate trade relationship.