BMW has officially unveiled its new exclusive brand, BMW ALPINA, marking a significant development for luxury automobile enthusiasts. This standalone brand will breathe new life into the iconic Alpina lineage, which is now integrated under the BMW umbrella. The first model from this new era is set to be a flagship B7 based on the 7 Series, anticipated to revive cherished features from the past while introducing innovative luxury elements. With the announcement of this brand, BMW sets the stage for a series of specially curated cars, promising an exciting future for fans of Alpina.