Ford has officially announced the launch of its new midsize electric pickup truck, named Fathom, which will be priced starting at approximately $28,350. This affordable electric truck aims to compete in the market with other EVs, particularly those from China, under the $30,000 price point. The Fathom is positioned as a full-featured truck, and its introduction comes as Ford seeks to expand its electric vehicle offerings. Notably, the vehicle will be built in Louisville and is seen as a significant move in the competitive pickup segment, potentially challenging existing models like the Slate.