In a significant move, MSNBC is set to change its name to MS NOW, which stands for My Source for News, Opinion, and the World, as part of its separation from NBC News and NBCUniversal. This rebranding will also see the network abandon its iconic peacock logo. The change reflects a broader shift in the network’s identity as it prepares for a corporate split with Comcast. The announcement has been met with mixed reactions, with some expressing confusion over the new name and logo. The rebranding is part of efforts to establish a distinct identity independent of NBC. MSNBC is also ramping up staffing in anticipation of its new chapter.