In a landmark deal for the upcoming LA28 Olympics, Intuit has retained naming rights for the basketball arena, now known as the Intuit Dome, where the Los Angeles Clippers play. This agreement, which positions Intuit as a founding partner of the LA28 Olympic and Paralympic Games, marks a significant step in corporate branding at Olympic venues. The LA28 organizing committee has announced that this will allow corporate names to remain on famous arenas for the first time during the Games.