US consumer sentiment has plummeted sharply, with a notable 9.8% drop in February, largely driven by fears of tariff-induced price increases and rising inflation expectations. This decline places consumer confidence at its lowest level in 15 months, as long-term inflation views soar to their highest since 1995. Consumers express growing worries about the economic outlook, with many believing that impending tariffs may exacerbate inflation issues. While some segments of the population, including CEOs, remain optimistic, the general sentiment reflects significant anxiety over future financial conditions.