As the trade war initiated by Trump continues, American consumers are beginning to feel the effects of rising tariffs. Many retailers, from major brands like Coca-Cola and Amazon to smaller vendors on platforms like Etsy, are increasing prices due to these tariffs. Economic data reveals that companies are passing the higher costs onto consumers, with reports of price hikes on items ranging from clothing and electronics to household goods. Retailers are warning shoppers to prepare for more price increases and are encouraging them to buy now to avoid future hikes. The uncertainty surrounding this trade war has prompted some consumers to panic-buy, while others look for ways to navigate the impending price surges. Analysts predict that these tariff impacts could lead to a significant financial burden on families, with some estimates suggesting costs could reach thousands of dollars. In the midst of this turmoil, retailers are attempting to capitalize on the situation by turning the trade war into promotional sales events, though the long-term effects on consumer behavior remain to be seen.