Hotel industry is witnessing a significant transformation in pricing strategies, drawing inspiration from airline practices. With the introduction of a la carte pricing models, hotels are adapting to new consumer preferences, allowing guests to customize their experiences. Market experts highlight the challenges and opportunities this shift presents, particularly in terms of marketing and revenue resilience amid changing market dynamics. Moreover, the integration of artificial intelligence into pricing strategies is seen as a potential game-changer, with startups exploring new ways to optimize revenue. These developments are reshaping not only traditional booking methods but also the overall strategy for generating revenue in the hospitality sector.